How do women describe themselves?

Only 1 percent of Australian women describe themselves as looking beautiful while 30 percent of Australian women describe themselves as average looking.*
Only 10 percent of Australian women are very satisfied with their own beauty.

*Respondents were able to choose from attractive, beautiful, pretty, good-looking, gorgeous, cute, stunning, sophisticated, sexy, natural, feminine, or average.

Importance of attribute in making a woman beautiful

71 percent of Australian women believe that humour is very important in making a woman beautiful.
81 percent of Australian women believe that dignity is very important in making a woman beautiful.
Just over 90 percent of Australian women believe happiness is very important in making a woman beautiful.
24 percent of Australian women believe that youthfulness is very important in making a woman beautiful.
27 percent of Australian women believe that body weight and shape is very important in making a woman beautiful.
21 percent of Australian women believe that financial success is very important in making a woman beautiful.
39 percent of Australian women believe that the appearance of your skin is very important in making a woman beautiful.

Importance of attribute in making you feel beautiful

Just over 80 percent of Australian women say that being loved is very important in making them feel beautiful.
77 percent of Australian women say that having a strong relationship or marriage is very important in making them feel beautiful.
79 percent of Australian women say that having a close circle of friends is very important in making them feel beautiful.
Just over 80 percent of Australian women say that doing something they really love to do is very important in making them feel beautiful.
15 percent of Australian women say that looking better than others they know is very important in making them feel beautiful.

Satisfied/dissatisfied with physical attractiveness

Only 8 percent of Australian women are very satisfied with their physical attractiveness.

Satisfied/dissatisfied with facial attractiveness

Only 14 percent of Australian women are very satisfied with their facial attractiveness.
48 percent of Australian women strongly agree that physically attractive women are more valued by men.
66 percent of Australian women strongly agree that society expects women to enhance their physical attractiveness.
57 percent of Australian women strongly feel that women today are expected to be more physically attractive than their mothers generation was.
78 percent of Australian women strongly agree that physical attractiveness is about how one looks whereas beauty includes much more of who a person is.
37 percent of Australian women strongly agree that women who are beautiful have greater opportunities in life.
88 percent of Australian women strongly agree that they feel most beautiful when they are happy and fulfilled in their lives.
90 percent of Australian women strongly agree that every woman has something about her that is beautiful.
82 percent of Australian women strongly agree that beauty can be achieved through attitude, spirit and other attributes that have nothing to do with physical appearance.
93 percent of Australian women strongly agree that a woman can be beautiful at any age.
93 percent of Australian women strongly feel that if they had a daughter that they would want her to feel beautiful, even if she is not physically attractive.

The top two ways the media could do a better job of depicting women in media and advertising are by showing women of different body weights and shapes (59%) and by showing everyday women as well as models (41%).

Please note:
Respondents were asked to choose their top two from the following list:

Women of different ethnic backgrounds
Women of different body weights and shapes
Women of different ages
Women active in their lives
Everyday women as well as models
Models without enhancing the way they look
Women of different ethnic backgrounds 26%
Women of different body weights and shapes 59%
Women of different ages 31%
Women active in their lives 14%
Everyday women as well as models 41%
Models without enhancing the way they look 21%