Be it size six models or movie stars with exceptional curves, beauty pressures are everywhere, and too many girls develop low self-esteem from hang-ups about their looks. This is an issue that affects all people, regardless of age or ethnicity, and it can lead to introversion, a withdrawal from normal life and a waste of potential.
At Dove, we believe that it is time to stop this wasted potential. That’s why we’ve created the Dove Self-Esteem Fund – to educate and inspire all young people on a wider definition of beauty.
As part of the Dove Self-Esteem Fund’s ongoing commitment to tackling the problems of self-esteem in Australia, last year we launched a thought provoking television commercial ‘Generations’ highlighting the fact that we need to address the issue of self-esteem and build image-related confidence, particularly in young girls and boys. This year, Dove Self Esteem Fund is using the power of the web with viral films Onslaught and Amy to empower children to look in the mirror and see themselves as beautiful in the individual and special way they all are.
In addition to raising awareness and debate about body image and self esteem issues, the main role of the Dove Self Esteem Fund is to turn the words into action and the statistics into history. The activity focus of the Fund is a major education program that Dove operates in partnership with leading eating disorder organization, The Butterfly Foundation.
BodyThink is the Australian version of a ground-breaking education program that helps young people put the beauty world into perspective so they grow up with an informed, balanced viewpoint. Enabled by funding and support by Dove now exceeding $200,000 over two years, The Butterfly Foundation has been rolling out this program across Australia via a series of educator seminars that have so far reached over 1000 educators and over 35,000 students and the numbers are literally growing by the day.
Dove wants to be the brand that changes the beauty industry from the place that we all know is the most meaningful – the inside.